SENIOR COPYWRITER

The Skin Center

● Developed and executed highly successful copy for print, digital, and social media channels with exceptionally high conversion rates averaging 11%+.

● Created attention-grabbing website copy and content, driving engagement through strategic storytelling, rafting educational concepts, and brand messaging.

● Produced persuasive and SEO-focused copy while maintaining brand consistency and adhering to regulatory guidelines, and accuracy.

● Conducted thorough research on industry trends, competitors, and consumer preferences to inform content strategy and ensure the brand's messaging remained relevant and competitive.

● Collaborated closely with cross-functional teams, including designers, photographers, and marketers, to ensure seamless execution of projects and cohesive product storytelling ​.​

SENIOR COPYWRITER

My Subscription Addiction

● Crafted accessible and engaging copy and blog posts for over 3 million annual viewers promoting community engagement, consumer marketing, and sales conversions.

● Built original whitelisting content for DTC brands focused on brand storytelling with an emphasis on SEO and Google Analytics data and patterns.

● Collaborated with cross-functional teams, including design, marketing, and sales, to deliver integrated, impactful marketing communications and campaigns.

● Managed multiple projects simultaneously and delivered high-quality work within tight deadlines.

MARKETING DIRECTOR

Sorelle Bridal Salon

● Composed marketing emails and other print/digital ad copy, listicles, and more themed around new product launches, promotions, and sales initiatives.

● Conducted market research and competitor analysis to create targeted, data-driven campaigns that resonated with target audiences.

● Built funnel promotional emails, newsletters, campaigns, and digital ad spending with engaging copy and thematic content.

● Established strategic partnerships with industry leaders, resulting in a 30% increase in brand recognition and regional market share.

● Created and executed a comprehensive public relations strategy that improved media coverage, helping to bolster brand awareness in our greater region.