Art Director Tests

TSC - Ashleigh

  • Created immediate brand impact by animating TSC stacked logo entrance within the first seconds of the ad.

  • Prioritized new branding parameters, logos, and colors.

  • Strengthened emotive storytelling by highlighting patient’s own positive sentiment through animated emphasis on her own words/quotes.

  • Highlighted TSC’s social handle for viewer conversion.

  • Introduced TSC’s new tagline.

TSC - Social

  • Created immediate brand impact by animating TSC stacked logo entrance within the first seconds of the ad.

  • Prioritized new branding parameters, logos, and colors.

  • Enhanced copy readability without sacrificing imagery with transparent layers in TSC brand colors.

    NOTE: Copy does not align with video past :08 mark due to utilizing raw video footage not initially provided. Happy to explain this further!