Peach Week 2023.

This innovative campaign, inspired by the concept of 'Shark Week', was creatively developed to increase bookings for cosmetic surgery and inform our audience about the Brazilian Buttlift procedure. The idea was sparked during a lighthearted moment and rapidly evolved into an extensive promotional strategy with a dedicated landing page, an aggressive social media campaign, targeted paid advertisements, and distinctive branding.

The outcome was impressive: a conversion rate exceeding 10% and a return on investment of over fivefold.

My bragging rights: initial concept, creative direction, landing page build and design , copy for email, social, web, and more.